Intradeco – Women’s Holiday Graphic Development

In this project, I was tasked with creating a holiday graphic assortment grounded in retail relevance and trend insight. I began by developing a market trend catalog to identify key themes and motifs for the season, then translated those findings into original artwork tailored to the client’s target customer. The final graphics were designed for versatility across multiple women’s product categories—balancing festive appeal with on-brand styling. This work showcases my ability to turn trend research into commercially viable, ready-for-production artwork that supports seasonal sell-through.