Founder & Creative Director, Zaza Day Design Studio
Welcome to Zaza Day Design Studio—I’m Jackie, a Graphic Artist and Apparel Designer based in Sturgeon Bay, WI. With over 15 years of industry experience, I specialize in design that balances creative storytelling with commercial performance—anchored in the realities of production, deadlines, and sell-through strategy.
My career began in corporate apparel, where I specialized in product development, CAD design, and technical execution for large-scale retail programs. Since 2019, I’ve operated independently under Zaza Day Design Studio, partnering with manufacturers and retail clients to deliver ready-for-market graphic apparel and product assortments.
Most recently, I’ve led seasonal women’s graphic assortments for Intradeco Apparel—a vertically integrated manufacturer known for speed-to-market programs and trend-forward solutions in activewear and lifestyle categories. I also developed women’s athletic apparel lines for Bealls Department Stores, where my role blended apparel design with surface print design—shaping each season’s color story, trend direction, garment silhouettes, and all-over prints across leggings and coordinated collections.
In recent years, I’ve also gained momentum in the outdoor and conservation space—contributing character design work for PlayCleanGo, a national initiative promoting invasive species awareness. Locally, I had the privilege of redesigning the logo and newest brochure for the Friends of Peninsula State Park, one of Wisconsin’s most iconic natural destinations. These projects deepened my connection to the outdoor community and reaffirmed my passion for creating place-based, mission-driven design.
Currently, I’m building the next phase of my business: a locally inspired wholesale brand focused on custom apparel and graphic collections for small retailers and tourism-forward boutiques throughout the Midwest.
When I’m not working in the studio, I’m out exploring Door County with my husband and two young children—drawing constant inspiration from the natural beauty and small-town character that fuel my creativity.
If you're looking for an experienced designer with a proven understanding of both design and delivery—I’d love to connect.