Apparel & Graphic Designer

Specializing in apparel design, surface print design, and graphic illustration for apparel and lifestyle brands.

I’m Jackie, a graphic and apparel designer based in Sturgeon Bay, Wisconsin, with over 15 years of experience creating artwork and surface prints that help apparel and lifestyle brands tell their story. My work blends trend direction, illustration, and production know-how to create retail-ready designs that sell.
Earlier in my career, I designed for national retail chains, developing cross-category collections spanning women’s activewear, girls’ graphics, and men’s loungewear. Since launching my independent studio in 2019, I’ve partnered with major apparel companies, lifestyle brands, and outdoor organizations to deliver trend-driven graphics and surface prints for stores across the U.S.
Today, I also collaborate with boutique retailers and park associations on custom apparel that celebrates place, connection, and storytelling through design. My work balances creativity and craftsmanship to feel good, look great, and connect with real people.
Designer-led collections are available through Zaza Day Wholesale.
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