PlayCleanGo – “Steward” Character Illustration

I developed this Bigfoot-inspired mascot, Steward, for PlayCleanGo as part of a campaign aimed at outdoor recreationists. The character was designed to appeal to both kids and adults while delivering an important message about preventing the spread of invasive species. With a friendly, approachable look and flexible poses, Steward became a key visual tool for education and engagement across parks and public lands. This project showcases how character design can blend environmental messaging with memorable, audience-focused storytelling.